Camana Bay Times: Dart Wins Award for Advertising Videos

April 10, 2017Blog, Mixed Use, Residential
Camana Bay

By Laura Bryson, Camana Bay Times

The Caribbean Advertising Federation has awarded Dart Real Estate gold and silver awards in the ADDY® Awards, the world’s largest advertising competition, with over 50,000 entries annually.

A video introducing The Residences at Seafire signature interior designer Martyn Lawrence Bullard titled “Martyn Lawrence Bullard – Where the Sun Ignites the Sea” won gold and was selected Judge’s Choice for Cinematography. All gold-award winners from the Caribbean district will be sent to the US for the next phase of the competition.

Martyn Lawrence Bullard

Designer Martyn Lawrence Bullard during shooting of the video that won a gold ADDY award

For the first time, Camana Bay produced a Christmas-themed video to celebrate the season titled “Have the Most Wonderful Time,” which won silver in the 60-second television commercial category.

Camana Bay

Thandie’s eyes grow big as she meets Santa Claus in the “Have the Most Wonderful Time” Christmas commercial video.

Sean Bodden, creative director for Whirlybird Productions, was contracted by Dart Real Estate to direct and produce both videos. “What we love about working with the good folks at Dart is that everyone is so supportive and willing to lend a hand,” said Bodden. “They appreciate the value of good work to their brand and you get a sense of their commitment as soon as you walk through those doors at Nexus Way.”

Upon completion of “Where the Sun Ignites the Sea,” Bodden and the production team premiered the video in Regal Cinemas in Camana Bay. “It was really cool to premiere the finished video in the cinema, in front of everyone who was involved. I think it added to the initial impact it had.”